Week 3 - Corporate Social Responsibility

How important is corporate social responsibility to you?

According to Harvard Business School, 77 percent of consumers are motivated to purchase from companies committed to making the world a better place, while 73 percent of investors state that efforts to improve the environment and society contribute to their investment decisions. (HBS CSR Facts)

Comments

Week Four - When Marketing Research Goes Wrong

This week I discovered a lighthearted comedy pop podcast called The Big Flop. "Find out what happens when massive hype turns into a major fiasco, and join us as we try to answer the age-old question...Who thought THIS was a good idea?!" Two of the episodes I listened to this week were on the JCPenney --> JCP rebranding and the McDonald's Arch Deluxe. I recommend the podcast if you're looking for a quick recap of historical fiascos. This article discusses data literacy and how market research done poorly can be a disaster : Why Data Literacy Matters . . . Or Why McDonald’s Arch Deluxe Disappeared McDonald's spent over 150 million in marketing to roll out (pun intended) a burger that noone wanted. The Arch Deluxe Was a Hell of a Burger. It Was Also McDonald’s Most Expensive Flop. "Had the Arch Deluxe debuted in a different time, and with a different marketing gimmick, there’s a chance it could’ve been a hit. Only three years after the burger’s ...

A blog to document my marketing journey .

MK103 - Athena G

Search This Blog