Memorial Day marketing musings

Truthfully, I don't love the idea of Memorial Day marketing.

I have less of an issue with it being a time of celebration and relaxation as those that we remember on Memorial Day died for our freedom and right to eat hot dogs.

There's just something icky about it being synonymous with discounts and deals. I say this, but I did look for car sales this morning.

However, I appreciate the subtle marketing. Lifting a can of beer in thanks, buying and planting flowers to commemorate, or traveling to a loved one's homeland.

I found this ad well done and in the spirit of the holiday: Ancestry Memorial 2024

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Week Four - When Marketing Research Goes Wrong

This week I discovered a lighthearted comedy pop podcast called The Big Flop. "Find out what happens when massive hype turns into a major fiasco, and join us as we try to answer the age-old question...Who thought THIS was a good idea?!" Two of the episodes I listened to this week were on the JCPenney --> JCP rebranding and the McDonald's Arch Deluxe. I recommend the podcast if you're looking for a quick recap of historical fiascos. This article discusses data literacy and how market research done poorly can be a disaster : Why Data Literacy Matters . . . Or Why McDonald’s Arch Deluxe Disappeared McDonald's spent over 150 million in marketing to roll out (pun intended) a burger that noone wanted. The Arch Deluxe Was a Hell of a Burger. It Was Also McDonald’s Most Expensive Flop. "Had the Arch Deluxe debuted in a different time, and with a different marketing gimmick, there’s a chance it could’ve been a hit. Only three years after the burger’s ...

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