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A blog to document my marketing journey.



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Week 7 - Where's the toilet paper? (aka Supply Chain Failures)

What causes a supply chain failure? Of course, dependence on a single supplier, inadequate infrastructure, quality assurance, natural disaster and political risks all have their place.   But how to explain that to the average person... Here are some of the silliest supply chain issues in recent history: Americans were panic-buying and fighting over toilet paper Imagine trying to explain to yourself in late 2019 that just a few short months later, Americans would be panic-buying and fighting in the store aisles for toilet paper. Toilet paper was where pandemic supply chain conundrums started — and things only got weirder from there. Another weird fact: bidet sales in the U.S. soared during the great TP shortage! Girl Scouts had to explain supply chain shortages to angry customers Selling Girl Scout cookies is typically such a rewarding activity, with young women learning entrepreneurial skills and valuable life lessons. And it’s usually such a joy for everyone involved — t...
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Week Four - When Marketing Research Goes Wrong

This week I discovered a lighthearted comedy pop podcast called The Big Flop.  "Find out what happens when massive hype turns into a major fiasco, and join us as we try to answer the age-old question...Who thought THIS was a good idea?!" Two of the episodes I listened to this week were on the JCPenney --> JCP rebranding and the McDonald's Arch Deluxe.  I recommend the podcast if you're looking for a quick recap of historical fiascos.   This article discusses data literacy and how market research done poorly can be a disaster :  Why Data Literacy Matters . . . Or Why McDonald’s Arch Deluxe Disappeared McDonald's spent over 150 million in marketing to roll out (pun intended) a burger that noone wanted.   The Arch Deluxe Was a Hell of a Burger. It Was Also McDonald’s Most Expensive Flop. "Had the Arch Deluxe debuted in a different time, and with a different marketing gimmick, there’s a chance it could’ve been a hit. Only three years after the burger’s ...
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Memorial Day marketing musings

 Truthfully, I don't love the idea of Memorial Day marketing.   I have less of an issue with it being a time of celebration and relaxation as those that we remember on Memorial Day died for our freedom and right to eat hot dogs.   There's just something icky about it being synonymous with discounts and deals.  I say this, but I did look for car sales this morning.   However, I appreciate the subtle marketing.  Lifting a can of beer in thanks, buying and planting flowers to commemorate, or traveling to a loved one's homeland.   I found this ad well done and in the spirit of the holiday:  Ancestry Memorial 2024
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