One of the topics this week was "interactive marketing" and it made me think...do I like this? Every week I've become the old woman waving his fist and yelling "get off my lawn" because apparently, we're being sold or marketed to 24/7 and I hate it.
But interactive marketing...I like.
I think I like it because it's the ultimate time suck and I don't have to engage with people. Do I need to know how to make 12 beverages with gin? No, gin gives me a headache, but I will click through and tell 3 people about the Bombay Sapphire recipes I found. Mission accomplished.
Interactive media can include quizzes, quizzes, polls, surveys, and my favorite slideshows.
This article explains why it works: 11 Interactive Marketing Examples That Inspire, Engage, and Convert
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