MK103 - Athena G

As marketing class comes to a close, my biggest takeaway is that marketing is everywhere . Other takeaways: Relationships Marketing is a connection, whether real or perceived.  How you feel about a product or a service and whether that makes you purchase or utilize it is the name of the game.  And because marketing is everywhere - they will find you.  In your social, on a billboard, in the car, or at your doctor's office - marketing is Liam Neeson in Taken. Better pick up, he's calling to sell you an extended warranty on your car. Psychology Psychological influences play a big role in marketing.  Identifying motivation, personality, perception, and perceived risk of your customer can be the difference between success and failure.  The addition of values, beliefs, and attitude and how marketing and advertising can either target specifically or work to change or influence in spite of these details.   Global Ethics Protectionism is the practice of shieldi...

Picture this...you come home from work and there's a package waiting.  What could it be, you don't remember ordering anything.  You open it up and it's...a cat brush that emits steam.  Or a bag of Swedish candy.  Or a mini trampoline for exercise.  Or...the list goes on* Was this done in a fever dream?  Was I intoxicated?  Depressed?  Perhaps all three. Social commerce is fueled by the significant amount of time that consumers spend on social media  —US adults will spend 11.4% of their total daily media time and 17.9% of their digital media time with social platforms in 2024, per EMARKETER’s June 2023 forecast.   https://www.emarketer.com/insights/social-commerce-brand-trends-marketing-strategies/ According to Forbes, social commerce is expected to hit $1.2 trillion market value by 2025.  And this phenomenon affects your large stores of course, but it is the smaller retailers that can capture sales with unique products that are...

One of the topics this week was "interactive marketing" and it made me think...do I like this?  Every week I've become the old woman waving his fist and yelling "get off my lawn" because apparently, we're being sold or marketed to 24/7 and I hate it.  But interactive marketing...I like.   But why? I think I like it because it's the ultimate time suck and I don't have to engage with people.  Do I need to know how to make 12 beverages with gin?  No, gin gives me a headache, but I will click through and tell 3 people about the Bombay Sapphire recipes I found.  Mission accomplished. Interactive media can include quizzes, quizzes, polls, surveys, and my favorite slideshows. This article explains why it works:  11 Interactive Marketing Examples That Inspire, Engage, and Convert

What causes a supply chain failure? Of course, dependence on a single supplier, inadequate infrastructure, quality assurance, natural disaster and political risks all have their place.   But how to explain that to the average person... Here are some of the silliest supply chain issues in recent history: Americans were panic-buying and fighting over toilet paper Imagine trying to explain to yourself in late 2019 that just a few short months later, Americans would be panic-buying and fighting in the store aisles for toilet paper. Toilet paper was where pandemic supply chain conundrums started — and things only got weirder from there. Another weird fact: bidet sales in the U.S. soared during the great TP shortage! Girl Scouts had to explain supply chain shortages to angry customers Selling Girl Scout cookies is typically such a rewarding activity, with young women learning entrepreneurial skills and valuable life lessons. And it’s usually such a joy for everyone involved — t...