A few examples of generational marketing for Gen X. They were created for Spotify's 'Listen Like You Used To' by London-based ad agency Who Wot Why. I love a clever ad!
This week I discovered a lighthearted comedy pop podcast called The Big Flop. "Find out what happens when massive hype turns into a major fiasco, and join us as we try to answer the age-old question...Who thought THIS was a good idea?!" Two of the episodes I listened to this week were on the JCPenney --> JCP rebranding and the McDonald's Arch Deluxe. I recommend the podcast if you're looking for a quick recap of historical fiascos. This article discusses data literacy and how market research done poorly can be a disaster : Why Data Literacy Matters . . . Or Why McDonald’s Arch Deluxe Disappeared McDonald's spent over 150 million in marketing to roll out (pun intended) a burger that noone wanted. The Arch Deluxe Was a Hell of a Burger. It Was Also McDonald’s Most Expensive Flop. "Had the Arch Deluxe debuted in a different time, and with a different marketing gimmick, there’s a chance it could’ve been a hit. Only three years after the burger’s ...
Comments
Post a Comment